Bearded Butcher is a brand behind a series of seasonings I stumbled across at a former retail job, which I thought was a good candidate for design improvement. I started by illustrating my own version of their logo and giving it a better font. From there, I created full spreads of redesigned labels and mock ups of the hypothetical final product. My goal was to rethink the brand as a more rustic and masculine one featuring darker color schemes, traditional pen and ink style visuals, and more bold, clean fonts. These images were designed in Adobe Photoshop and Illustrator.
Nathaniel Gilpin 